The list of companies that have received Marketing Denial Orders (MDOs) for their flavored electronic nicotine delivery system (ENDS) products continues to grow. In the past week, several major players in the ENDS category have received MDOs from the U.S. Food and Drug Administration (FDA), effectively now forced to remove their products from the market. Those companies include AVAIL Vapor, Beard Vape Co., Humble Juice Co., and Turning Point Brands.
At the time of publishing, 295 MDOs have been issued by the FDA towards ENDS products. These orders have impacted over 1,089,000 flavored ENDS products, with few if any in this category having come out with a favorable outcome from submitting their Premarket Tobacco Applications (PMTA) to the FDA for consideration.
In response to receiving the MDO, Turning Point Brands issued the following statement:
“The company stands behind the high quality of its PMTA…
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