Let Buyers Know You’ll Be There

Take advantage of our Marketing Toolkit to assist in promoting your presence at TPE24 and build pre-show awareness for your company, brand, and products. This in turn helps bring more of your potential buyers to the show. You can place banners on your website, add a signature graphic to your email, and more. 

VIP Program

Because Exhibitors can invite an unlimited amount of customers to attend for free, we have combined our Marketing Toolkit with the VIP Program. All Exhibitors are enrolled in this program, and your booth number is a promo code that your customers can use to register and attend for free (a savings of up to $175 per registration). You will find assets in the Toolkit that include this offer. 

Visit the Attendee Incentive Programs page for more information.

TPE23 logo should be used in solid black or solid white only.

Black logo best used on white or light backgrounds

White logo best used on dark backgrounds

Customize official TPE23 pre-made banner ads promoting free TPE23 badges to your customers on your website.

Example Banner Ad on Exhibitor Website

Ready to use TPE23 email signature graphics. Add your booth number to let your customers know where you will be on the show floor.

Example Email Signature Used in an Email Application

Promote yourself to customers on your social media accounts. Add your logo, booth number, and remember to tag us, #TPE23.

Example Social Media Post

MARKETING TIPS

MARKETING TIPS

1Help Buyers Find You

By completing your Exhibitor Profile, all TPE show attendees can visit the Event Hub to get info about your company, send messages to exhibitors, schedule meetings, view product listings, and more. They also need general information such as your booth number so they know exactly where to go while at the show.

1Elevate Your Brand

Increase your presence at TPE with a sponsorship that builds awareness and drives traffic to your booth. From budget-friendly product spotlights to high impact show signage, there are many options to help your company get more from TPE. Visit the Sponsorship Gallery to see what is available.

tpe exhibitor streamline music dj tpe

1Start Early

Exhibitors who start their marketing and planning early have the best chance at success and return on investment at TPE. Put together a month-to-month communications plan. Send out a press release to let new and existing customers know you’ll be at the show. Post about products being exhibited on your company blog, and use the banners and images in the TPE Marketing Toolkit to drive attendees to your show and traffic to your booth.

1On-site Signage

The best way to attract people to your booth is attention-getting signage. Smaller booth spaces are best served by using the back wall as a billboard, and all companies should be highlighting features and benefits of their products to help them stand out. At 100 feet, customers should be able to see your logo. At 10 feet they should be able to see your message. At one foot, they should be talking to you and experiencing a live demo of your product.

Expo doorfront with sponsorship signage

1Make TPE Your Success

Ensure a great show and solid business relationships by inviting your customers to TPE for FREE. Take a moment to review the two incredible programs you are enrolled in as an Exhibitor: the Hosted Buyer and VIP Programs. The key difference between both is that the Hosted Buyer Program also includes a free two-night stay at the Sahara hotel. Use this to invite your best customers. Please note that the Hosted Buyer program can be used by all Exhibitors until the supply of reserved rooms are booked.

1Command Attention

  • Make your products stand out
  • Create & run multimedia campaigns (like videos)
  • Offer interesting giveaways
  • Know your audience & what they want to see & hear about you
  • Above all…prepare to sell!

NEED HELP USING THE

MARKETING TOOLKIT?

If you have any questions about using the templates or implementing our exhibiting tips, please reach out to: