Four Verve Oral Tobacco Products Authorized by The FDA

Categories: fda, NewsBy Published On: October 22nd, 2021124 words

The U.S. Food and Drug Administration has authorized the marketing of four new oral tobacco products manufactured by U.S. Smokeless Tobacco Company under the brand name of Verve.

This authorization covers Verve Discs Blue Mint, Verve Discs Green Mint, Verve Chews Blue Mint, and Verve Chews Green Mint. After a comprehensive review of scientific evidence that was presented as part of the company’s premarket tobacco product applications (PMTAs), the FDA determined that the marketing of these products would be consistent with the statutory standard, “appropriate for the protection of the public health.” This included a review of data that showed that youth, nonsmokers and former smokers are unlikely to begin or restart tobacco use with these products.

Source: Tobacco Business Magazine

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