Sale of IQOS 3 Tobacco Heating System Device in U.S. Authorized by FDA

Altria Group, Inc. has announced that the U.S. Food and Drug Administration (FDA) has given it the authorization to begin selling the IQOS 3 tobacco heating system device in the U.S.

This follows the review of Philip Morris International’s (PMI) submission of a Premarket Tobacco Product Application (PTMA) to the FDA for IQOS 3. To gain market authorization through the PMTA process, Philip Morris USA had to demonstrate that its marketing of IQOS 3 was appropriate for the “protection of public health” and required the FDA to consider the risks and benefits to the U.S. population as a whole, including…

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