Stay Ahead: Essential Education for Today's Retailers
Join our educational sessions designed exclusively for retailers looking to stay ahead in today's evolving marketplace. Learn from industry experts as they break down the latest tobacco regulations, local government updates, and emerging product trends that impact your business. Discover which products are driving sales, how to position your shop for success, and practical ways to boost your visibility through effective social media marketing. Walk away with actionable insights and strategies to help your store thrive in a competitive retail landscape.
Speaker sessions will be held throughout the duration of the trade show.
Grow Your Business.
Join us for expert-led Educational Sessions at TPE 2026 — where retailers, brands, and thought leaders come together to explore the latest in products, and policies shaping the tobacco, vape, and alternative industries.
EVENT SCHEDULE
Two days packed with insights, connections and opportunities to level up your business.
All Educational Sessions will be located on the show floor, downstairs towards the back of the show.
DAY 1
March 31, 2026
Cigars 101: Essential Knowledge Every Retailer Needs to Sell with Confidence
Keynote Speaker: Timothy Eaton & Keith Grantham
12:00 PM - 1:00 PM
This session covers the fundamentals of selling cigars in a retail environment. Attendees will learn basic cigar etiquette, common customer misconceptions, and simple best practices for helping shoppers make informed choices. Designed for retailers at any experience level, this session provides practical knowledge to build confidence on the sales floor and support cigar sales growth.
Diversified Vape Shop: Building Revenue Beyond Nicotine
Keynote Speaker: Chad Wade
1:00 PM - 2:00 PM
Why adding new products to your store will help your bottom line and how to evaluate what to bring in.
Industry Trends: Emerging Consumer Trends in Alternatives
Keynote Speaker: Kate Stevenson Floyd
2:00 PM - 3:00 PM
What new products are consumers turning to? What is driving that adoption? Find out what consumers are telling us through Brightfield Group’s Survey & Social Listening tracker and uncover the “Why” behind trending nicotine alternatives and behavior.
Industry Trends: What’s Next in Modern Nicotine & Tobacco
Keynote Speaker: Kate Stevenson Floyd
3:00 PM - 4:00 PM
Consumers are challenging industry norms and wanting more variety in addition to their traditional nicotine formats. Uncover the consumer trends shaping adoption of vape, pouches, and traditional tobacco, and the behaviors influencing these trends.
DAY 2
April 1, 2026
How to Promote Your Shop on Social Media
Keynote Speaker: Isabella Wade
12:00 PM - 1:00 PM
Tips & Tricks to increase your exposure to consumers.
FDA – Tobacco & Federal Govt. Update
Keynote Speaker: David Spross
1:00 PM - 2:00 PM
Gain Insight on the FDA’s Center for Tobacco Products activities and priorities. Learn about how White House Administration and Congress are approaching tobacco/nicotine issues.
State & Local Regulatory Update
Keynote Speaker: Josh Pruett
2:00 PM - 3:00 PM
A look into the 46 States holding legislative sessions and the tobacco/nicotine issues they are considering. A deep dive into the local hotspots that are considering difficult regulations.
CA & MA Regulations – What Retailers Must Prepare for Now
Keynote Speaker: Joshua Habursky
3:00 PM - 4:00 PM
California and Massachusetts are driving some of the nation’s toughest tobacco regulations—from flavor bans to new retail restrictions—and their policies often become the national model. In this session, PCA will explain the latest developments, what’s coming next, and what retailers everywhere should learn from the CA/MA regulatory landscape.
Trade Policy – The Impacts of Our Current Import Landscape
Keynote Speaker: Joshua Habursky
4:00 PM - 5:00 PM
Global trade shifts are reshaping pricing, availability, and margins across the tobacco and accessories market. PCA CEO Joshua Habursky will outline the latest import rules, customs decisions, and supply-chain pressures affecting product access in 2026—plus what these changes mean for inventory, costs, and retailer profitability over the next 12–24 months.
MEET THE INDUSTRY EXPERTS
Meet the industry leaders and innovators who will be sharing their insights at TPE 2026.
Timothy Eaton
Co-Owner of Black Stogies
Kate Stevenson Floyd
Director of Client Strategy, Brightfield Group
Keith Grantham
Co-Owner of Black Stogies
Joshua Harbursky
PCA Executive Director
Josh Pruett
NATO Consultant
David Spross
NATO Executive Director
Chad Wade
CEO of UNS Wholesale, Retail Shop Owner & Content Creator
Isabella Wade
PR & Social Media Manager, IKW Media LLC
Don't Miss Out -
Seats Fill Fast!
Sign up for TPE 2026 today and be the first to know when session times are announced.
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