Grassroots Innovations – Farm-to-Shelf Business Model

In today’s world, consumers have developed a strong desire to know more about the products they purchase and use and to support local businesses. The slow-food and farm-to-table movements encourage people to stop shopping at supermarkets or dining at the ubiquitous fast-food chain restaurants that populate highway exits and shopping centers and to instead consider purchasing locally grown produce and dining at independent restaurants owned by people within their own communities. Rather than mindlessly buying the products they consume, a growing number of people are educating themselves about the foodstuffs and other products they purchase. They enjoy knowing that the vegetables they’re enjoying in their salad were sourced locally and grown using only the best practices available—not only for their ultimate health but also to know that they are supporting local businesses. These grassroots movements are even more likely to pick up steam in the wake of the COVID-19 global pandemic.

Solari Hemp, a company that was founded in early 2018, takes the grassroots philosophy to heart.

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