on! Nicotine Pouches Substantive Review Accepted and Filed by FDA

Altria has announced that the U.S. Food and Drug Administration (FDA) has accepted and filed for a substantive review premarket tobacco product applications for 35 different on! nicotine pouch products manufactured by Helix Innovations, LLC, an Altria joint venture responsible for the global on! nicotine pouch product portfolio.

Altria first announced it had submitted premarket applications (PMTAs) for on! products back in May 2020 on behalf of of Helix Innovations [read more here]. In support of its applications, Altria also submitted over 66,000 pages of documentation, including six primary studies.

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